Write blog post titles for search engines

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Ideally you should not depend on search engines for your traffic because they can be really unpredictable, but a large chunk of traffic comes from them. The search engines love blog post titles that say a lot about the content of the blog post. In order to drive highly targeted traffic from search engines to your blog, use a title that has your keyword or the main expression in it. If you have written a post on losing weight, expressions like “lose weight”, “losing weight”, “weight loss” should definitely be there in your blog post title. Since the title of your blog post appears as a hyperlink on the search engine results pages, it’s been observed people click those links more that contain the words and phrases they have just searched for.